You’ve likely been to the conventions, listened to webinars and took a class or two on how to use social media to attract and retain clients, and distinguish yourself from other realtors.
The traditional tactics of mailing fliers, handing out business cards at networking events, staging open houses and posting listings online are not enough anymore.
Real estate agents need to be social media and internet savvy as well as personable. Buyers and sellers are spending more time online which means real estate agents need to mix tactics to reach new prospects. Here are 14 new and old-school real estate marketing ideas and tactics you can use to make yourself known and therefore get more leads:
Create blog posts that answer common client questions
Set up Local Community web and Facebook pages
Send hand written notes
Create infographics to share on social media
Include Virtual Reality tours throughout website and in blog posts
Sponsor local youth sports or community events
Use Snapchat to build an audience
Use Instagram Stories to market your listings
Call past clients
Pop-ins – drop a small gift off to a past or potential client
Use Facebook ads to market to specific prospective buyers
Optimize your website for local search by registering your business on Google My Business (don’t forget to also include reviews from past clients)
Hold client appreciation events
Attend community events to build brand awareness and relationships
Try out some of these tactics to see how they work for you, and check back on our blog often, for more tips!